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Home > Study in Australia > Edith Cowan University - Joondalup Campus > Master of Marketing and Innovation Management with Specialisation in Business Analytics

Master of Marketing and Innovation Management with Specialisation in Business Analytics Edith Cowan University - Joondalup Campus Edith Cowan University - Joondalup Campus, Australia

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AUD 38350

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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24 months

Duration

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6.5

IELTS

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84

TOEFL

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50%

Min GPA

Program Overview

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.


Specialisation: Business Analytics
Business Analytics can be applied to leverage and interpret data from multiple sources to enable business professionals to make optimal decisions. This specialisation is designed for those who want to pursue a role in Business Analytics as well as business professionals who want to improve the quality of decisions in their business areas. Students will be exposed to a range of relevant theory, knowledge and approaches to develop and enhance their conceptual and practical understanding of data analytics in business areas such as accounting, finance, human resource management, marketing and supply chain management. Students will be given opportunities to work with a range of Business Analytics tools to identify patterns and trends in complex data sets, and to visualise them in meaningful ways.

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Additional Information

Program Level Master's Degree

College/University Processing Time 15 Days

Program Format Full-Time

Post-Study Work Rights (PSWR) work permit

Program Intake

Open

Feb 2026

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree.

    6.5 IELTS Score
    84 TOEFL Score Minimum Overall Score
    58 PTE Score Minimum Overall Score
    50% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the page.

    Average Tuition Fee Per Year

    38350

    Tuition Fee
    (AUD)

     Free

    Application Fee
    (AUD)

    29710 Per year

    Average Cost of Living
    (AUD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    for more information about funding options.

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