
Home > Study in Canada > The University Of Winnipeg - Professional, Applied And Continuing Education (PACE) > Post-Degree Diploma in Digital Marketing Management
Post-Degree Diploma in Digital Marketing Management
The University Of Winnipeg - Professional, Applied And Continuing Education (PACE), Canada
CAD 26300
Annual Tuition Fee
CAD 150 Waived
Application Fee
24 months
Duration
6.5
IELTS
86
TOEFL
60%
Min GPA
Program Overview
The Digital Marketing Management Diploma prepares graduates to excel in the fast-paced field of marketing by providing a comprehensive foundation in digital marketing strategies, tools, and analytics. This program equips students with the practical and theoretical skills needed to create, implement, and manage marketing initiatives that drive measurable results and business success in today’s technology-driven economy.
Outcomes
- Strategic Application of Marketing Concepts: Apply strategic frameworks, analytical tools, and key concepts to a wide range of digital and traditional marketing initiatives.
- Market Positioning and Segmentation: Identify target market opportunities, segment markets effectively, and position products and services to gain competitive advantage.
- Integration of Digital and Traditional Approaches: Understand the integration of digital communication technologies with traditional marketing strategies to create cohesive and impactful campaigns.
- Consumer Behavior and Research: Analyze consumer buying patterns, leverage marketing research methodologies, and evaluate environmental and competitive factors affecting products and services.
- Advanced Marketing Analytics and Decision-Making: Employ analytical tools and decision-making processes for competitor analysis, target market strategies, brand management, customer relationship management, and new product development opportunities.
- Digital Marketing Strategies and Technologies: Develop and execute comprehensive digital marketing campaigns, utilizing the latest tools and platforms to build customer engagement and drive results.
- Pricing, Placement, and Distribution: Learn effective pricing and placement strategies while exploring innovative distribution channels to build efficiencies and reduce costs.
- Shared Value and Stakeholder Engagement: Articulate shared value opportunities to customers, stakeholders, and employees through well-rounded marketing strategies that align with organizational goals.
Additional Information
Program Level Postgraduate Certificate / Diploma
College/University Processing Time 30 Days
Program Format Full-Time
Post-Graduation Work Permit (PGWP)
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 86 - With no score less than - 20
- PTE
- Minimum Overall Score - 58
- DUOLINGO
- Minimum Overall Score - 120.0 Minimum Literacy - 125.0 Minimum Comprehension - 130.0 Minimum Conversation - 110.0 Minimum Production - 100.0
Academic Requirement
Minimum Level of Education Required: To be accepted into this program, international students are required to hold a minimum of an undergraduate degree (education related to marketing is preferred), or a 2-year diploma. Applicants with a 2-year diploma must have one additional year of work experience to be eligible.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the page.
Average Tuition Fee Per Year
26300
Tuition Fee
(CAD)
CAD 150 Waived
Application Fee
(CAD)
20600 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
for more information about funding options.
Scholarships
The University of Winnipeg President’s Scholarship for World Leaders of $3,500 may be awarded to an international student entering any of the University’s divisions for the first time. PACE also offers a number of $400 tuition awards each term. For more information:
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