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The BA Business Management programme aims to seamlessly integrate business and management theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. Studying the BA Business Management programme will equip you with a deep understanding of management principles and the ability to apply both conceptual and practical techniques effectively in diverse business contexts. It will foster an appreciation for inclusive, sustainable, ethical, and entrepreneurial business practices, encouraging you to lead with integrity and a sense of social responsibility.  The programme will enhance your critical thinking and analytical problem-solving skills, enabling you to tackle a wide array of conceptual and real-world business challenges with confidence.  You will develop a comprehensive skill set that includes resilience, effective communication, technical ability, collaboration, and the capacity for independent learning, preparing you for diverse careers in business and management or further academic pursuits.

We offer several exciting pathways at the Dubai campus so students can specialise their studies towards their career ambitions. After the shared first year, students can choose to switch to a pathway in Finance, Human Resource Management, Marketing, Innovation and Entrepreneurship, Project Management, Supply Chain and Logistics, Data Analytics, Economics, and Tourism and Events. Through effective teaching and learning, practical projects, and collaborations with industry professionals, students will gain real-world experience, preparing them for successful careers.