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This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.

Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.

Throughout this degree, you will study courses in all core areas of psychology with an emphasis on social and cognitive psychology, which will equip you with the tools necessary to understand the links between individual and social behaviour.

You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.

Our BSc Psychology and Marketing programme offers you the opportunity to travel to Dubai to experience studying marketing in a different environment and culture. You can travel for one semester or one academic year, and we recommend that you do this in year two or the first part of year three.

In your fourth year, you’ll undergo training in research methods and statistical analysis, culminating in a dissertation, which will run across both semesters of your final year. At all stages of the programme, there will be opportunities to take optional courses, allowing you to tailor your studies to meet your own interests. The precise choice of courses at each stage will change over time, adapting to your interests and the research specialisms of academic staff.

You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to start a career in the professional field of psychology or marketing.