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Home > Study in USA > Shorelight Group - University of Wisconsin-Eau Claire > Bachelor of Business Administration in Marketing with Emphasis in Marketing Analytics

Bachelor of Business Administration in Marketing with Emphasis in Marketing Analytics Shorelight Group - University of Wisconsin-Eau Claire Shorelight Group - University of Wisconsin-Eau Claire, USA

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USD 19369

Annual Tuition Fee

!
*Subject to change and other fees
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USD 25

Application Fee

Duration icon

48 months

Duration

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6

IELTS

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75

TOEFL

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70%

Min GPA

Program Overview

Marketing analytics professionals are in high demand. Gain the knowledge and skills to become one of them.

Combine Y our Love for Marketing and Data

Accredited by AACSB International, UWEC is the only university in Wisconsin to offer a marketing analytics emphasis. Through rigorous coursework and unique projects, you'll learn how to use statistical analysis and the latest technology to make informed decisions when developing and adjusting marketing strategy.

You'll also become proficient in the same tools, software, and programs marketing professionals are using in the field. We are one of just a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses.

Why Marketing Analytics?

In the age of data-driven decision-making, marketing analytics is your key to becoming an indispensable asset in any business setting. This specialized field empowers you to interpret complex data and transform it into actionable strategies that drive success. As a marketing analytics major, you’ll master the art of uncovering trends, predicting consumer behavior, and measuring campaign effectiveness with precision.

A key component of our marketing analytics program is providing students with relevant resume-building experiences. Whether it's through internships, research projects or competitions, you're certain to learn and apply the latest techniques and best practices in the field.

 

  

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 30 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Jan 2026

Closed

Sep 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6 IELTS Score
    75 TOEFL Score Minimum Overall Score
    54 PTE Score Minimum Overall Score
    115 Duolingo Minimum Overall Score
    460 Sat Minimum Overall Score
    70% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the page.

    Average Tuition Fee Per Year

    19369

    Tuition Fee
    (USD)

    USD 25

    Application Fee
    (USD)

    9651 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    for more information about funding options.

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