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Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

This degree offers it all, and more. The course covers consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with media landscape, exploring integrated campaigns that balance traditional and digital channels. You’ll put your creative abilities to the test, turning your own ideas into memorable advertising. And, you’ll learn how it all fits in to a greater marketing strategy designed to build brands.

Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry.

Features and benefits

• Triple Accredited - our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA placing us among the best business schools in the world. Additionally, this is a Chartered Institue of Marketing (CIM) accredited degree.
• Enhance your Employability - through activities including internships, volunteering or learning a new language. With our award winning ‘Rise at Manchester Met’ programme you can gain extra academic credits towards your degree.
• Study your Way – enrol on the three-year course and then decide if a placement or overseas study is right for you once you have started your studies.
• Learn from the experts - Our lecturers have worked in agencies, consultancies and client-side including the BBC, Conde Nast and PWC. They’ll use their first hand experience to inform their teaching.