ÂÜÀòÉäÇø

The MA Advertising and Design programme gives you the opportunity to prepare for careers in advertising and correlated fields in communication design. Based on an interdisciplinary approach, the programme is supported by three pillars: Design, Research, and Business.

The Design pillar approaches the elaboration of communication campaigns as a design process, providing a framework for its development, as well as equipping you with an understanding of design principles across specialised areas such as graphic, typographic and digital design.

The Business pillar is offered in collaboration with the Leeds University Business School - a top 100 business schools worldwide - and introduces you to essential knowledge in consumer behaviour and media planning, enabling you to develop effective communication strategies based on market insights and brand positioning.

Finally, the Research pillar focuses on skills that are valuable to both academia and industry. You will explore primary and secondary research methods, seamlessly integrating those into the design process, informing and evaluating their production using both quantitative and qualitative data. Moreover, you will have the option to expand those skills further by working on dissertations or research papers.

Assessment employs diverse approaches tailored to evaluate academic, professional, and digital literacies. The assessment components in your design modules reflect authentic professional practices, incorporating industry briefs and student competitions. Criteria for assessments are flexible, accommodating your individual skills and career choices. Exams and reflective reports will evaluate your theoretical comprehension and critical thinking applied to design processes. You will have the option to pursue an academic-focused dissertation or an industry-focused final project, both supported by a research-led approach.

Upon completion of the program, you will have acquired a wide range of skills, including evaluating market trends, analysing brand positioning, and formulating objectives and strategies to address communication challenges. You'll also develop the ability to generate creative concepts, design effective solutions, and conduct research to inform and reflect on design outcomes.