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Master of Science in Marketing Analytics University of Stirling University of Stirling, UK

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GBP 22900

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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12 months

Duration

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6

IELTS

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78

TOEFL

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50%

Min GPA

Program Overview

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

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Additional Information

Program Level Master's Degree

College/University Processing Time 21 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Open

Sep 2025

Closed

Jan 2025, Sep 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

       

       

    6 IELTS Score
    78 TOEFL Score Minimum Overall Score
    60 PTE Score Minimum Overall Score
    50% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the page.

    Average Tuition Fee Per Year

    22900

    Tuition Fee
    (GBP)

     Free

    Application Fee
    (GBP)

    9207 Per year

    Average Cost of Living
    (GBP)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

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